Market Research Technology

Our Technology

Our
Technology.

The Power of Knowledge
improved by leading technology.

HMR’s modern technology allows the analysis of massive amounts of data that is collected daily from several sources. Combined with our extensive expertise, technology enables us to develop in-depth daily analysis, enabling the development of comprehensive market knowledge.

HMR is the partner that generates Knowledge in the healthcare market, providing solutions to measure and improve your business.

HMR advanced
extrapolation.

At HMR, we collect daily information from the pharmacies in our panel.
The amount of information collected (Big Data), combined with our experience, knowledge and technology, allows us to extrapolate data to Pharmacies outside our panel to get an accurate reflection of the total market. The information collected and developed is essential for in-depth Knowledge of the Healthcare Market.

High investments
in technology.

Our investment in service delivery technology is unmatched.

HMR has consistently strengthened its investment in technology, making it possible to create a processing capacity with greater information detail, faster information processing and a more effective extrapolation of crucial data.

Processing
Capacity.

more than

38.000.000 monthly
transactions.

Cookie Policy

Cookies, by definition, are small pieces of information, that collect and storage information on your equipment through your browser.

There are cookies that are strictly necessary for the website operation, for example, to:

a. Identify and authenticate the user; or
b. Remember your habitual preferences; or
c. Allow the user to complete tasks without having to re-enter information (e.g., when changing pages or returning, as in the case of form data, shopping cart, etc); or
d. Effect, enable, facilitate, or support communications from/through the website; or
e. Provide certain functionalities requested by the user; or
f. Information systems security and/or fraud prevention

These cookies will be stored on your device and do not require your consent.

Cookies may also be used to collect information, for example:

a. Measure and obtain statistics of the use of the website, for example, number of unique visitors, detect search engine keywords, detect specific aspects of navigation such as duration of visit, most visited pages, or most accessed contents (analytics cookies); or
b. Adapt advertising and marketing based on your behaviour and profile by adapting the advertisements to be displayed (tracking cookies, advertising, analytics); or
c. Third parties other than HMR, which collect your browsing information across different websites to create such profiles (third party cookies)

The storage of these tracking, advertising, analytics, and third-party cookies will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

Like cookies, pixels tags, web beacons and other similar technologies are images and/or pieces of code that are loaded when a user visits a webpage or opens an email.

These technologies contain an external link to a tool server and allows to track the user behaviour, to obtain data for online marketing, analysis, and re-routing marketing.

When the user visits the destination website, this operation is registered in the log files on the tool server and may include several information about the user, namely, the operating system, session duration or IP address.

The storage of this tools will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

More information