Introdução

No mês de abril, o mercado apresentou um comportamento atípico, com quebras tanto em valor como em unidades vendidas comparativamente com o período homólogo. Em concreto, registou-se uma diminuição mercado (em Sell-Out) de -7,6% em valor e -8,9% em unidades face ao mesmo período do ano anterior. Este comportamento, representa claramente uma correção da dinâmica verificada no mês de Março.

No relatório disponibilizado este mês, incluímos uma análise especial #COVID19, relativamente às dinâmicas do mercado de prescrição, onde se pode verificar uma tendência de deslocalização da prescrição dos Hospitais Públicos e Privados e o reforço do papel dos Cuidados de Saúde Primários.

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Cookie Policy

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There are cookies that are strictly necessary for the website operation, for example, to:

a. Identify and authenticate the user; or
b. Remember your habitual preferences; or
c. Allow the user to complete tasks without having to re-enter information (e.g., when changing pages or returning, as in the case of form data, shopping cart, etc); or
d. Effect, enable, facilitate, or support communications from/through the website; or
e. Provide certain functionalities requested by the user; or
f. Information systems security and/or fraud prevention

These cookies will be stored on your device and do not require your consent.

Cookies may also be used to collect information, for example:

a. Measure and obtain statistics of the use of the website, for example, number of unique visitors, detect search engine keywords, detect specific aspects of navigation such as duration of visit, most visited pages, or most accessed contents (analytics cookies); or
b. Adapt advertising and marketing based on your behaviour and profile by adapting the advertisements to be displayed (tracking cookies, advertising, analytics); or
c. Third parties other than HMR, which collect your browsing information across different websites to create such profiles (third party cookies)

The storage of these tracking, advertising, analytics, and third-party cookies will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

Like cookies, pixels tags, web beacons and other similar technologies are images and/or pieces of code that are loaded when a user visits a webpage or opens an email.

These technologies contain an external link to a tool server and allows to track the user behaviour, to obtain data for online marketing, analysis, and re-routing marketing.

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The storage of this tools will always depend on your previous acceptance and consent, that can be withdrawn at any time through specific tools and/or your browser.

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