Our market knowledge combined with our ability to identify current trends and establish short and long-term forecasts is an indispensable tool for our client’s business management.
hmR gathers daily transactions made in pharmacies (sales to end-costumers) throughout the continent and islands, for all market sectors: Pharmaceutics (including Generics and OTC’s) Dermocosmetics, Medical Devices, Supplements, Nutrition and Animal Health.
Besides sales (Sell Out) and Stock, hmR also carries out studies from pharmacy data regarding Prescriptions, detailing the specialty, entity and place of prescription.
In addition to pharmacy data, hmR carries out market studies regarding Mass Market, on a vast number of Parapharmacies in the greater areas.
Lastly, in a final developing stage but with information available for special studies, hmR has access to Portuguese main hospitals (public and private) consumption and qualitative data.
It is with this information that our team of statisticians and analysts develop data and consulting services for our clients, for all strategic areas in the companies: Product Management, Sales Team Management, Business Administration, Marketing, Financial Administration, Market Research and Business Intelligence departments, Pharmacoeconomics, among others.
These services include Market Watch, Rx Watch, Mass Market Watch and Hospital Watch, as well as Consulting Services.