For product managers or business line team leaders, hmR provides several services that help with the management of product portfolio, monitoring new launches and evaluating market potential.
Product or brand management has always been one of the most important Industry areas.
A successful product launch can make the difference for a company.
hmR provides a complete catalog of data and services that specifically target this area, from market forecasts to historical analysis and benchmarking studies.
Essentially based on national information, whether by specific classes, whether by main market areas, hmR combines pharmacy data with Mass Market data; Prescription Information and Hospital Expenditure Information; long-term analysis to determine seasonal behavior and immediate consumption information, to monitor campaigns (daily and weekly data).